They say we’ve got two ears and one mouth for a reason. Funny thing is, most people seem to use them in reverse — especially in advertising.

Listening isn’t just polite — it’s powerful. It keeps you grounded, connects you to real people, and flips your assumptions on their heads. That mindset became the heartbeat of our campaign: “Listen for a change.”

We pitched it. We won the account in early 2018. And I led it through 2020. Looking back, the Audible Captions work stands out as a highlight. It wasn’t just a feature update — it flipped the whole user experience from passive listening to active learning. Audible moved from being a content platform to becoming a tool for real growth and engagement.