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Michael Raso

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American Airlines

In 2015, CP+B won the global creative duties for American Airlines. As creative lead, I was responsible for the creative output for the U.S. and International markets. This included everything from launching the new strategic and creative platform through OOH, TV and social channels, to reshaping the AAdvantage Program, contributing to the new uniform designs and redesigning elite membership cards.

AWARDS
Graphis: Platinum "World's Greatest Flyers”
Graphis: Platinum "Shadows"
Graphis Design: Gold Branding "Shadows"
Graphis Design: Gold OOH "Shadows"
Graphis Poster: Gold: American Airlines
Obie: Gold “Shadows”

AA. LAUNCH PRINT 1.jpg
Rice_Paddies_OOH.jpg
AA. LAUNCH PRINT 2.jpg
Monument_Valley_OOH.jpg
AA. LAUNCH PRINT 3-3.jpg
HK.2.jpg