In 2014 CP+B won the luxury automotive account, INFINITI. This was the largest account win in CP+B history. It grew their global network and opened doors to pitch on other global accounts. As Global ECD on the account, I managed teams in EMEA (London), Asia (Hong Kong and Beijing) and South America (Miami). Our first task was to make INFINITI a true player in the luxury automotive sector. So while the other luxury car makers talked about powerful cars, we decided to celebrate powerful drivers, thereby positioning Infiniti to a new audience - we pushed off traditional notions of old luxury, and empowered drivers to start their own legacy.
AWARDS
Graphis: Gold “Vacation”
Graphis: Silver “Legacy”