Every year, a million tons of ‘ghost’ fishing nets enter the ocean. As the biggest mobile manufacturer in the world, Samsung had the responsibility to act by becoming the first mobile producer to incorporate ocean-bound plastics like abandoned nets in its newest S22 phones. Inspired by Bob Dylan’s iconic Subterranean Homesick Blues video, we co-created a music-video with today’s global icons of hope and change, BTS, to raise awareness of the ocean plastic pollution problem. Resulting in 56M+ views at Samsung Unpacked and 4 billion earned impressions with $0 paid media budget.