SUPER BOWL LV

How do you get America to rally behind electric? You create a movement spearheaded by Will Ferrell to take on that lovely Scandinavian country, Norway, who also happen to be the world’s leader in EV sales. Not only did our ad for GM rate as one of America’s favorite commercials from Super Bowl LV, but the buzz generated four different ad campaigns in response: spots from Audi featuring Game of Thrones star, Kristoffer Hivju, videos from the University of Agder, and tweets from the Prime Minister of Norway, Erna Solberg.

“The big game is the perfect venue for the incomparable Will Ferrell to encourage us all to reconsider what we know about electric vehicles, and to invite Everybody In,” GM global Chief Marketing Officer Deborah Wahl.

“I’m excited to be a part of GM’s commitment to EVs. I’ve been driving an EV since the mid-80’s ... well, actually it was a regular car with 4 AA batteries taped to the carburetor, but it felt like an EV! We’re coming for you Norway!!” Will Ferrell.

PRESS
USA Today
Adweek #1
Ad Age #1
USA Today #2: Ad Meter
Ad Ag #2
Adweek #2: The 10 best Super Bowl Ads
People: Top 10 Super Bowl Commercials
Billboard: 12 Best Commercials
Ad Age #3
Mashable
Shoot: Top Spot of the week
Campaign Live
Muse by Clio
Variety
Adweek #3
Ad Age #4
Hypebeast

AWARDS
Andy Award, Gold
D&AD, Shortlist / Impact / Advertising
AICP, Shortlist x 2
Clio Awards, Finalist
One Show, Merit Award x 4
One Show, Shortlist x 2
Epica, Gold
D Show, Best of Show, Best Moving Picture, Best Branded Entertainment.